One of my favourite drugstore brands out there is SEVENTEEN! It's exclusively sold is Boots and I would say its the younger, funner version of No7.
I'm not really sure when it happened but I noticed within the last year that SEVENTEEN has had a mini makeover. They have really upped their game, their products have a much younger and fresher vibe and stand out so much more on the shelf. Before their makeover their product selection didn't really stand out to me as I thought it was quite plain, now with the new makeover they are releasing a wide variety of products including new eyebrow and contour palettes!